Thank You for Helping Ember & Coast Grow Poolside

To every customer who has found Ember & Coast, placed an order, browsed a new edit, or simply followed along as the store has grown: thank you. Your support is what has allowed us to keep improving the shop, widen the collection carefully, and bring more of the warm-day routine into one calm place. We started with coastal essentials, and that will always be at the center of the brand. Now, because of you, we are making more room for the poolside moments that happen closer to home.

Growing from beach days into pool days

Beach towels, travel pieces, bags, and relaxed outdoor accessories gave Ember & Coast its foundation. But a lot of real summer living happens around the pool too: a quiet morning swim, children jumping in after school, friends staying late on the patio, or a simple reset after a hot day. The needs are similar to the beach, but the routine is a little different. You still want pieces that feel practical, good-looking, and easy to keep nearby, without turning the space into clutter.

That is why we are expanding our poolside edit. The goal is not to chase every pool product under the sun. It is to build a more useful range around the pieces people actually reach for: towels, dry storage, coolers, carry bags, and accessories that make a pool day smoother without feeling overdone.

A wider warehouse-backed poolside range

As the store grows, we are also widening the warehouse-backed side of the catalog so we can offer more relevant pool and outdoor pieces while keeping Ember & Coast focused and curated. That means adding products with practical use cases, healthy availability, and a clear place in the collection before they make it onto the store.

For poolside living, we are especially interested in accessories that help with the small frictions of the day: keeping drinks cool, carrying towels and sunscreen, separating wet and dry items, and packing for a quick drive to a friend’s house or a weekend rental. A product has to earn its place by making the routine easier, not louder.

What you will start seeing

Over the coming edits, you will see more pieces chosen for home pools, patios, and warm-weather hosting. Think floating cooler bags for relaxed afternoons, dry bags for swim-day packing, tote coolers that can move from car to poolside, and travel-friendly accessories that still feel at home next to a folded towel and a good chair.

We are keeping the same Ember & Coast point of view: calm colors where possible, practical shapes, simple shopping, and no unnecessary noise. Some products will be more outdoor-focused than our original towel range, but they still need to feel like they belong in a coastal home, beach bag, or poolside corner.

Still rooted in the essentials

This expansion does not change what Ember & Coast is about. Towels, easy packing, home-after-swim routines, and coastal living essentials remain the heart of the store. The poolside range simply gives those routines more support. A towel is more useful when there is a clean place to pack it. A patio afternoon is easier when cold drinks and wet items have somewhere to go. A weekend by the water feels calmer when the pieces around you are chosen with care.

If you have been shopping with us for towels, bundles, beach bags, or outdoor pieces, this next step is meant to make the store more complete without making it feel crowded.

Thank you for making the next chapter possible

Small shops grow because people decide to trust them. Every order helps us refine what belongs here, what needs improving, and where the next useful lane should be. Your support has helped Ember & Coast move from a narrow coastal edit into a broader warm-weather shop for beach days, home pools, travel, and simple outdoor living.

We are grateful for that. We will keep building carefully, choosing products that fit the way people actually use them, and keeping the store calm, useful, and easy to shop.

Explore the new poolside direction

You can start with the latest arrivals in New Arrivals, browse relaxed outdoor pieces in Outdoor Relaxation, or pair the new poolside accessories with our core Beach Towels. Thank you again for helping Ember & Coast grow into this next chapter.